5 Reasons Why You Should Use Video In Your Marketing

by Anton Amoto

Video is a great tool to incorporate into your marketing strategy.

It has the potential to create a huge impact on potential clients in a short period of time.

Here are five powerful reasons why should you use video in your marketing.


1. Emotional connection

A video easily creates an emotional connection that influences the behavior of potential customers. It effectively grabs their attention.

Saying relevant messages in the right way, using the right facial expressions and body language creates a personal connection between you and the customers.

It establishes your personality and increases familiarity and trust that viewers have in your brand. They no longer view it as being just a faceless company.

They will as a result feel more comfortable finding out more information about your brand and walking into your business premises.


2. Extensive sharing

A single video can be shared across many communication channels. You can post a video on YouTube and other video-sharing websites, share it on different social platforms like Facebook and Twitter and embed it on your website as well as other people’s websites.

It can go viral increasing the number of views at no extra cost. A video therefore enables you to reach an unlimited number of people.


3. A picture is worth a thousand words

A video enables you to present a message, product or service concisely. You can transmit a lot of information in just a few minutes.

It keeps users more engaged than a written article. People tend to stick to the end of a video but move on to another activity after reading a small portion of a long written article.

Video testimonials capture the interest of potential customers much more than a simple written testimonial.


4. Statistics

According to statistics, people are twice as likely to buy a product if they watch a video about it. They also tend to spend 100% more time on pages that have videos.

Therefore, websites that have a video have greater conversion rates than those without. Over 85% of Internet users watch online videos. More than half of these users click through for more information after watching a video.

Visual content is processed much faster by the brain than written content. It therefore has a greater effect on a person as compared to written content.


5. Mobile device friendliness

The Internet is going mobile with more and more users accessing it through a tablet or smartphone. It is much easier to watch a video on a mobile device than to read a long block of text.

Reading a long article on such a device tends to be boring. A video on the other hand enables one to get information quickly. All that he or she has to do is to hit the play button.

According to Nielsen, mobile video viewing increased by 35% from the year 2010 to 2011. The number of mobile video subscribers is expected to exceed the 500 million mark by 2014.

Going by the above reasons, it is evident that the use of video is an effective marketing tool.

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