Today’s boot camp on day 3 I’m going to share with you the importance of using social media to market your business online.
What is Social Media
According to Wikepedia, Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
Why Social Media
Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.
Platforms like Myspace, Facebook, and Linkedin have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.
Social Media is another great place to get repeat blog traffic. Too many people are not utilizing it to its fullest potential!
How to Use Social Media
Watch this right now and learn exactly which social sites I post to and how to do it effectively!
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