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How to Build Your Business Using Social Media

May 7, 2011

You’ve probably heard the term “social media” thrown around lately but don’t know what exactly it means or how it can help your business. Social media essentially are online platforms where individuals and businesses can create and exchange user-generated content to create an online conversation. Businesses who embrace social media are able to build their business by increasing their clientele and even their workforce. While there are many social media platforms in existence today, here are three that your business can start utilizing and see positive results with today. Facebook Popular with people of all ages across the world, Facebook [...]

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10 Mistakes to Avoid When Marketing Your Company via a Social Media Site

May 1, 2011

Social media is something that everyone is talking about as a way to market your company. Most companies look at social media as being a business to consumer (B2C) or consumer to business (C2B) tool. Yet it can also be a valuable marketing tool, even if you market primarily to other businesses (B2B). According to Webbiquity, those businesses who are active in social media are able to convert 59% more of their leads from organic search traffic. Both consumer and business buyers like to engage and interact with the company they are considering purchasing from. Buyers like to see a [...]

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