It’s time for your second lesson in the How Web Hosting Works crash course. I hope you found lesson one informative and now have a better understanding how web hosting works and how to choose a reliable hosting company.
In this lesson we are going to talk about whether or not you should consider using free web hosting?
There is no doubt that it can be tempting to use free web hosting, especially if you’re strapped for cash and have no way to pay for web hosting when you’re first getting started. While there are times that free hosting can work out OK, there are a few things you need to keep in mind before making the decision to go with a free host.
The biggest drawback to free web hosting is the fact that ultimately you don’t control it. You will always be at the mercy of the hosting company that’s giving you the free hosting. If they decide to shut down, change the rules or the way they operate you’ll have no choice but to accept it.
This can put you at risk of losing, traffic, income and any websites that you’ve built, because they could disappear without notice.
You may also be limited on how you can configure your website on a free host. For instance, you may not be able to point your own domain at the site, which means you could wind up with a sub domain on another site. As an example, if you set up a site on WordPress.com, you could wind up with a URL like mysite.wordpress.com.
This is a lot harder to brand as your own site, and it can also make it harder to get ranked in the search engines. Some free hosts, like WordPress.com, do let you use a custom domain so that can be a decent middle ground if you have to use a free host.
Another drawback is that free hosts also often include their own content and advertising on your web pages. If you have a personal website this isn’t a very big deal, but if you are building a business web site this can hurt your own conversions for things like email list sign ups or purchases of your own products.
When it comes to choosing a good free web host it is no different than looking for a paid service, just be sure to do your research, read the reviews and compare features.
The bottom line is, free web hosts can be great for personal websites, as feeders to send traffic and build backlinks to sales sites, but they are best avoided for building business websites and generating revenue.
That’s it for today’s lesson. In your next lesson we will be talking about the technical side of web hosting and talk about hosting guide, so that you can have a better understanding of what is going on behind the curtain, so to speak.
Again, I appreciate your joining me for this short course. If you have any questions or need any assistance please feel free to contact me at anytime. I will be glad to help.
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