What Is A Blog? The Most Powerful Online Trend
The term ‘Blog’ is the short term for the phrase ‘Web Log’, and it describes a certain type of website surfacing across the internet for the last several years.
This type of website is called a Blog, and what separates a Blog from other websites is the HIGHLY interactive nature of the website.
Blogging is a very effective marketing tool for any online business and there are many reasons for this, which we’ll briefly discuss in this article.
To address all those concerns you basically have to understand what a blog is. In addition to this, it’s important to grasp why having a blog is really important for anyone that wants to attract attention on the World Wide Web.
Blogs are usually easy to install and set up by using the one-click installation tools that these days come standard with most hosting packages. Word press is the most common and most popular platform for a blog.
Once you have your blog installed it is important to know that every time you post any new information, search engines are quick to pick up on this. They give a high priority to blogging content on average since they deem this as fresh news.
Blogging is also a fresh alternative to emails. You can add all sorts of interactive or multimedia content to a blog to enhance your message. Using RSS feeds your content and message can quickly spread across the internet. If you already have a big email list, you may choose to post your newsletters on your blog, and simply mail a link to the post to your list.
There’s just so much more you can do with a blog than with standard email. The comments feature on blogs, for example, make it easy for your readers to leave feedback. This way you can determine what news and information your readers enjoy, and you can also get some valuable feedback.
It’s easy to monetize your blog by using revenue sharing programs like Google Ad sense or affiliate programs as well. A blog is a fun, but powerful way to inform, entertain and profit…while building a loyal readership at the same time.
Why It Is So Important? Free and Easy to Create
It blows me away as to how EASY it is to create a blog. In the past the ONLY way to get a website up and running was to employ the resources of a hosting service provider, as well as acquiring a marketable domain name.
Every website needs space, just like every file needs space on your computer’s hard drive. The difference is while you are the only person accessing your file on your hard drive, a hosting company must provide the space for your website to be seen and accessed by any person around the world 24 hours a day,7 days a week, 365 days a year!
Think of a hosting company as a parking lot, with different websites ‘parked’ in the different parking spaces. Of course, you are paying for the use of the ‘parking space’ on a monthly basis.
I remember almost 10 years ago when we were required to pay a monthly fee to utilize the services of a ‘hosting’ company. My internet marketing colleagues and I would swap different experiences with different hosting companies, and we found ourselves jumping from one hosting company to the next. What a pain right?
In addition to researching different hosting companies, we also needed to research domain registration companies as well. Just in case you didn’t know, a domain is simply the actual ‘title’ of your space on the web. Here is an example of a popular domain:
The word ‘google’ is the domain name, and as you may or not be aware, you have to use a domain registration company to secure this domain name. Of course, there is no free lunch in life as you have to pay for the exclusive rights to your own domain.
After you secure your domain, THEN you must inform your hosting company about your domain name so they could ‘attach’ your hosting space to it. The reason for this is because every time you change your website, the change can be seen by anybody that visits your website through your domain name.
You must admit, this sounds like a lot of work, doesn’t it?
Well here comes my point, with a Blog you DON’T HAVE TO DO THIS! The blog provider does all this for you – and what’s more, creating a blog is COMPLETELY FREE!
If you enjoyed this article, enter your name and email below to get free updates (unless you already have too many leads)!
AntonAmoto.com runs on the Thesis WordPress Theme
If you’re someone who doesn’t understand a lot of PHP, HTML, or CSS, Thesis will give you a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via extensive hooks and filters. And with so many design options, you can use the template over and over and never have it look like the same site.
If you’re more familiar with how websites work, you can use the fantastic Thesis User’s Guide and world-class support forums to make more professional customizations than you ever thought possible. The theme is not only highly customizable, but it allows me to build sites with a much more targeted focus on monetization than ever before. You can find out more about Thesis below: